Strive Asset Management, established by entrepreneur Vivek Ramaswamy, is taking a significant leap by proposing a Bitcoin-focused exchange-traded fund (ETF). The company recently filed a request with US regulators to launch an ETF centred on convertible bonds issued by Bitcoin-heavy corporations, including MicroStrategy. This innovative financial product aims to bring Bitcoin investments closer to mainstream investors.
What the Bitcoin Bond ETF Offers
Named the Strive Bitcoin Bond ETF, this new offering seeks to invest in convertible bonds from companies deeply involved in Bitcoin. These bonds, such as those from MicroStrategy, often represent substantial Bitcoin holdings or purchases financed by the proceeds. The fund will employ active management to achieve its goals, using direct investments or derivatives like options and swaps. Strive has yet to disclose its management fees, but actively managed funds traditionally carry higher costs compared to their passive counterparts.

MicroStrategy: A Pioneer in Bitcoin Investment
MicroStrategy has played a pivotal role in showcasing Bitcoin’s potential in corporate strategies and sharing its adoption. Since 2020, the company has allocated approximately $27 billion to Bitcoin purchases under the leadership of co-founder Michael Saylor. This strategy has proven immensely successful, with MicroStrategy’s stock price soaring by more than 2,200%. The company’s acquisitions were financed through innovative approaches, including stock issuance and convertible bonds that offer low interest and the option to convert into equity.
The Ripple Effect on Corporate Finance
MicroStrategy’s bold approach has inspired other corporations to incorporate Bitcoin into their financial strategies. Collectively, corporate treasuries now hold a staggering $56 billion worth of Bitcoin. This trend underscores the growing recognition of cryptocurrencies as a viable asset class in traditional finance.
Vivek Ramaswamy’s Vision for Strive
Vivek Ramaswamy’s leadership has been instrumental in driving Strive’s ambitious initiatives. Known for his entrepreneurial achievements, including founding Roivant Sciences, Ramaswamy has also made waves in politics. Despite contesting against Donald Trump in the Republican primaries, he later endorsed the President-elect and has taken on significant roles in government-focused efficiency projects.

Pro-Crypto Momentum Under Trump’s Administration
The incoming Trump administration’s pro-crypto stance bodes well for the future of cryptocurrency investments. Industry experts anticipate that the new leadership’s regulatory approach will accelerate the approval of various crypto-focused ETFs. Notably, Trump’s appointments, such as David Sacks as the “AI and crypto czar” and Paul Atkins as the new SEC chair, signal a favourable environment for blockchain innovation and investment.
Looking Ahead: The Strive Bitcoin Bond ETF’s Potential Impact
If approved, the Strive Bitcoin Bond ETF could become a milestone in merging traditional finance with cryptocurrency investments. By offering a unique avenue for exposure to Bitcoin-linked securities, the ETF represents a step forward in integrating digital assets into diversified portfolios. This development highlights the increasing acceptance and influence of Bitcoin in the global financial system.