In brief:
₿- Bitcoin ownership in 2025 is shifting, with over 157,000 new businesses and institutions entering the market, while retail holders have dropped by 247,000.
₿- Despite the decline in individual ownership, retail investors still control 69.4% of Bitcoin’s supply, keeping decentralisation intact.
₿- Bitcoin’s price has surged above $100,000, driven by strong demand, growing adoption, and its fixed 21 million supply limit.
Bitcoin ownership in 2025 is experiencing a major transformation. With the cryptocurrency now trading above $102,000, more institutions, businesses, and investment funds are moving into the Bitcoin market. The year has marked a turning point for the asset, pushing it further into the mainstream and changing the profile of the average holder. These new trends are clearly visible.
Retail investors remain key despite a drop
A new report from River highlights that more than 157,000 new businesses have acquired Bitcoin so far in 2025. The growth reflects a rising trend in institutional Bitcoin ownership, which also includes exchange-traded funds (ETFs) and even government-related entities. The increase in business adoption shows that Bitcoin is no longer just a tool for early adopters or tech enthusiasts—it is becoming a serious long-term asset for corporate and state portfolios.
While institutional ownership is climbing, the number of individual Bitcoin holders has fallen significantly. River’s research shows that retail ownership has dropped by about 247,000 this year. Many believe it could be linked to the rise of Bitcoin ETFs. However, Bitcoin appears to be holding strong amid the changes.
Despite the decline, individual investors still control the majority of Bitcoin’s supply. River reports that retail holders own 69.4% of all circulating BTC. It confirms that Bitcoin remains largely in the hands of everyday investors, even as institutions gain a stronger foothold.
Bitcoin’s supply cap keeps investor confidence high
One of the key reasons behind growing institutional interest is Bitcoin’s fixed supply. Only 21 million Bitcoins will ever exist. The hard limit guarantees that Bitcoin cannot be diluted like fiat currencies, which are often subject to inflation and government-controlled supply expansion.
River’s report reassures both retail and institutional investors that their share of Bitcoin will always remain intact. As more players enter the market, this scarcity continues to boost demand and long-term value, strengthening Bitcoin’s appeal as digital gold.
Bitcoin price surges on strong demand
Bitcoin’s price action reflects this growing confidence. Over the past week alone, BTC has gained nearly 8%, reaching a new high of $105,747.45. It has been above $100,000 for 6 days in a row, which is the longest stretch in its lifetime.
At the time of writing, Bitcoin is trading at $102,000, maintaining its position above the key six-figure level. The rally has been supported by strong market momentum, increasing adoption, and broader recognition of Bitcoin as a valuable store of wealth.
The shift in Bitcoin ownership in 2025 shows how the crypto market is maturing. Institutional adoption is on the rise, businesses are building BTC into their strategies, and investors are seeing real value in its limited supply. While the number of individual holders has decreased, retail investors still play a crucial role in Bitcoin’s decentralised foundation.
As the price continues to rise and ownership evolves, Bitcoin is clearly becoming a central asset in both personal and institutional portfolios.
Stay informed,
Rodcas Consulting Group