In brief:
₿- Nearly 70% of non-crypto holders in the U.S. say they need more trustworthy information before considering digital assets, with many citing confusion, security concerns, and lack of understanding as primary barriers.
₿- Education and professional guidance are seen as essential tools to bridge the gap between curiosity and adoption, as clearer information could drive mainstream use of crypto in the world.
A recent report from the National Cryptocurrency Association (NCA) highlights that a lack of education remains one of the biggest barriers preventing U.S. consumers from entering the crypto space. According to the study, nearly 70% of non-crypto holders say they would consider using digital assets—but only after receiving more trustworthy information.
Trust, not hype, is the missing piece
The survey polled 2,000 Americans who do not currently hold any cryptocurrency. About half of them admitted they still don’t understand how digital assets work, while others expressed concern over scams, security threats, and the anonymity of project teams. Despite the hesitation, 34% of respondents said they were open to learning more about crypto—suggesting potential growth if educational efforts are strengthened.
“Curiosity is high, but confidence is low,” the NCA report stated. “Many Americans want to take action but are held back by confusion, doubt, and the absence of credible sources.”
The NCA, a nonprofit launched in March with a $50-million grant from Ripple Labs, aims to make digital assets more accessible through public awareness campaigns. Stuart Alderoty, Ripple’s chief legal officer, currently leads the association. Their mission is to help Americans make sense of crypto by promoting real-world adoption stories and educational content.
Slow momentum signals need for education
Compared to a larger study conducted by the NCA in May—which surveyed 54,000 participants and found one in five U.S. adults owns some form of cryptocurrency—the latest figures show slower momentum. Still, the gap between curiosity and action signals that education is the missing link.
Expert advice can bridge the gap
Crypto remains a rapidly evolving space, and for many, the technical jargon and market volatility only add to the uncertainty. To make informed decisions, potential investors and users are encouraged to seek professional guidance. Working with licensed financial advisors who specialise in digital assets or consulting crypto education platforms can significantly reduce the risks associated with misinformation.
Closing the knowledge gap is key to adoption
As interest in decentralised finance, NFTs, and blockchain technology continues to grow, providing with clear, unbiased education will be crucial. By closing the knowledge gap, the industry can build stronger public trust and unlock the next wave of mainstream adoption.
Stay informed,
Rodcas Consulting Group