In brief:
₿- Trump Media raised $2.44 billion to build a major Bitcoin treasury, embracing BTC as a core asset.
₿- The company will hold Bitcoin with regulated custodians and launch Bitcoin-focused ETFs.
Trump Media & Technology Group (TMTG) is leading a new wave of corporate Bitcoin adoption after raising $2.44 billion to build one of the largest Bitcoin treasuries in the United States. The move positions Bitcoin as a central part of its balance sheet and signals growing institutional confidence in using BTC as a long-term corporate asset.
Traditional treasury models face disruption
The fundraising was structured through the sale of common stock and zero-coupon convertible notes due in 2028, attracting nearly 50 institutional investors.
According to the company, $2.32 billion of the proceeds will be allocated to acquiring Bitcoin and supporting strategic operations. Combined with existing holdings, TMTG will hold over $3 billion in liquid assets — much of which will be in Bitcoin.
Bitcoin becomes the foundation of future growth
The strategic pivot reflects a broader shift among corporations toward digital assets. By making Bitcoin a core treasury asset, Trump Media is challenging conventional treasury management and reinforcing BTC’s role as a digital store of value.
CEO Devin Nunes said the company is committed to financial freedom and sees Bitcoin as a vital part of its growth strategy. “Bitcoin is the future of finance, and our shareholders deserve exposure to sound money,” Nunes stated. He added that Trump Media is focused on quality assets and innovation, with Bitcoin now playing a key role in the company’s financial model.
TMTG’s Bitcoin will be securely held with U.S.-regulated custodians Crypto.com and Anchorage Digital. The company has not disclosed the exact size of the purchase but confirmed the digital assets will be added over time.
Truth.Fi ETFs bridge crypto and real-world assets
In addition to the treasury strategy, Trump Media is launching Truth.Fi — a suite of Bitcoin-focused ETFs created in partnership with Crypto.com and Yorkville America Digital.
These exchange-traded funds will blend exposure to Bitcoin, Cronos (CRO), and high-growth U.S. sectors like energy and infrastructure. Distribution will be led by Foris Capital US LLC, with international rollout pending regulatory clearance.
TMTG sets the pace for corporate Bitcoin adoption
By integrating Bitcoin into its treasury and expanding into crypto financial products, Trump Media is helping pave the way for mainstream corporate adoption of BTC. As more institutions seek alternatives to fiat and inflation risk, Bitcoin’s role in corporate finance is quickly gaining legitimacy.
Stay informed,
Rodcas Consulting Group